Caskey Group Rebranding

Caskey Group was an old offset printer that had invested in updating their services to a more contemporary set. They wanted to upgrade from “a small print shop” to a full-service integrated marketing partner. They wanted to include digital media, graphic design and marketing consulting.

Caskey Group approached Creative Art & Design to work with them in solidifying their new brand. Below is their new stationary and business cards.

Creative Art & Design worked with The Caskey Group to create the Logo, Identity, stationary and contributed to their updated website design. Below is an example of a design idea presented for their updated website.
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LOGO Development:

When you see someone’s logo portfolio you almost always just see the finished product. But it takes hours and hours of conceptual development and many versions and rounds to get to the ideal logo that the designer and the client both like. Below are some examples of logos that got cut in the 4th round of presentations for this logo.